LOS ANGELES - The Los Angeles Zoo became the latest partner in the LA For All campaign today, joining the anti-hate PSA Campaign led by the LA Civil + Human Rights and Equity Department (LA Civil Rights). The LA for All campaign, launched in 2021, has become the largest anti-hate campaign in city government history. Starting this week, the LA Zoo will feature the campaign’s multicolored and multilingual banners throughout the Zoo entrance, dining and retail areas.
“We are so glad to welcome the LA Zoo to the LA For All campaign, and especially grateful to Zoo Director Denise Verret for creating an inclusive, safe and world-class environment for people and animals alike,” said LA Civil Rights Executive Director Capri Maddox. “The LA Zoo sees nearly two million annual visitors from all ages, languages and backgrounds - they all should know that LA is for Everyone.”
“Our front gates are open to every single Angeleno, connecting them with nature and the vital role we all play in the conservation of species,” said Denise M. Verret, CEO & Zoo Director, Los Angeles Zoo. “The LA Zoo is committed to increasing our accessibility and inclusivity to foster a safe and welcoming environment for everyone.”
The LA Zoo joins the LA Unified School District, LA Metro, and dozens of other public and private sector organizations who have signed on to the LA For All campaign, which has been displayed on thousands of ad spaces in 18 languages across Greater Los Angeles. Colorful banners share positive messages of inclusion along with resources to report hate.
According to the Center for Hate and Extremism at Cal State San Bernardino, Los Angeles recorded the most hate crimes among large U.S. cities in 2021, a 71% increase over 2020. Hate crimes have risen every year in Los Angeles since at least 2016, reflecting national trends. Hate crimes have been increasing steadily across the United States, with 2020 seeing the highest rate of hate crimes in 12 years, according to the FBI.
If you’ve seen or experienced a hate act in Los Angeles, you can report it by dialing 211 or 311. You can report anonymously and in multiple languages. If you see a crime in progress, dial 911. You can find more resources at civilandhumanrights.lacity.org/laforall.