"With a combination of abstraction and realism, this piece aims to appeal and to communicate the “LA IS FOR EVERYONE” message to all the very diverse individuals living in the city of Los Angeles. To achieve this goal, you will notice that this piece forgoes a written statement aside from the text anchored for the campaign. This allows for a universal understanding, not limited by any language barrier. The abstract lines are very fluid organic, and colorful, flowing towards LA county adorned with many diverse blossoming flowers. It means to convey that; anyone, regardless of their place of origin, skin color, religion, social status, sexual orientation, or gender identity, is accepted and welcome to flourish and make a home in the city of Los Angeles." -- Franklin Sandoval